About · Joanna & Carlos

Built by family.

A husband-and-wife cleaning service · Northwest Illinois since 2016

Real owners. Real accountability. The same hands on the standard we ask our team to hold.

ChicProClean is a husband-and-wife business — Joanna and Carlos — based in Algonquin and serving homes across Kane and McHenry Counties. Nearly a decade in, we still personally know the families we clean for and the team that cleans for them. That isn't a marketing line. It's the operating model.

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Joanna and Carlos Soto, husband-and-wife owners of ChicProClean, photographed in a Northwest Illinois client kitchen

The People Behind the Brand

Joanna & Carlos.

We aren't a franchise. We aren't a chain. We're a husband-and-wife team that started this in 2016 because we believed we could build a cleaning service that was worth keeping — one that showed up, did the work right, and remembered your name.

As a busy family ourselves, we understand how much depends on a home being in order — how much energy and peace of mind it gives back when it is, and how much it takes from you when it isn't. That perspective shapes how we approach every home we touch.

We built this on principles simple to name and hard to keep — trust, communication, and deep attention to detail.

Nearly a decade later, we still know our clients by name. We still hand-select the team. We still answer the phone. That's the part we hope you feel when our team walks in the door.

Joanna & Carlos

Owners · ChicProClean

The Story

How it started. How it's going.

Ten years compressed into three chapters — the start, the standard, and the standing routes that came after.

2016

The start.

We launched ChicProClean in Algonquin with a simple idea: every home deserves the kind of cleaning we'd want in our own. One home, one client, one referral at a time. No franchise playbook. No outside investors. Just the work — and a name we wanted to be proud of.

Through the years

The standard.

We learned what mattered. Continuity over rotation. A documented checklist that doesn't drift. Honest communication when things change. Reliability is the real luxury — and most home services don't deliver it. We built our operations around the gap.

Today

The standing.

Hundreds of families across 12+ Northwest Illinois communities. Five service lines — Deep Clean, Elite Maintenance, Market Ready, Move-In/Out, and Commercial. Four awards in three years. Most of our growth still comes from referrals. That's the part we're proudest of.

10+

Years in Business

16K+

Home Visits

Cities Served

Community Awards

— Recognized Locally —

Voted by the neighborhood.

Four community-voted and reader-voted awards across three consecutive years. The recognition is welcome. The standing routes that earned it matter more.

ChicProClean's four community awards — CommunityVotes Elgin Platinum Winner plaques and Kane County Chronicle Best of the Fox Reader's Choice Award displayed together

2023

Neighborhood Faves

Voted a Local Algonquin Favorite

Nextdoor · Neighbors' Choice

2024

CommunityVotes Elgin

Voted Best in Cleaning Services

Platinum Winner · Elgin, IL

★ Back-to-Back

2025

CommunityVotes Elgin

Voted Best in Cleaning Services

Platinum Winner · Elgin, IL

2025

Best of the Fox

Voted One of the Best Cleaning Services in Kane County

Kane County Chronicle · Shaw Media

Our Mission

To bring a little joy to every home we touch, and leave a positive imprint with every interaction.

We turn ordinary days into something better through work done with excellence and integrity. We hold ourselves accountable, we never stop learning, and we bring real enthusiasm to every home we step into. The impact lasts longer than the clean — a home that feels cared for, and a family glad we came.

Expect better. We're here to set a new standard of excellence in the cleaning industry.

Our Vision

To redefine residential cleaning — and become the name the industry measures itself against.

In a market full of noise and low-cost promises, we're not here to compete — we're here to set the standard. The company your neighbor notices and wishes they'd found first, because the families whose homes we care for won't stop talking about us.

What We Stand For

Four principles. One standard.

The same four ideas that started this in 2016 still run every visit, every relationship, every decision.

Healthier Homes, Happier Families.

A clean home reduces stress and creates space for what matters most: rest, connection, and time together. When your environment is taken care of, everything else gets easier. That's the real product.

A New Standard of Reliability.

Showing up as promised. Honoring commitments. Holding the same standard every single visit. Reliability is the actual luxury in home services — and the gap most cleaning companies leave wide open.

iii

Relationships Over Transactions.

You're not an appointment on a schedule. You're a family who trusts us with the most personal space you own. We protect that trust through honesty, accountability, and the kind of long-term relationship most service businesses don't offer anymore.

Growth With Purpose.

As we grow, we hold onto the personal touch that built us — the same care, the same standard, the same family on the other end of the phone. Growth means doing more good: better opportunities for our team, stronger ties to our communities, and the same standard for every new family who joins us.

Our Core Values

What guides every visit.

Nine principles behind the standard — the character we hire for, and the way we work.

Service Excellence

Expect Better. We hold every home to a standard most companies only talk about — the details are what set us apart.

Integrity

We do it right when no one's watching. Honest and transparent, always.

iii

Respect

We treat every home and every family with genuine dignity and care — the way we'd want our own treated.

Professionalism

We carry ourselves like the professionals we are — in appearance, conduct, and how we show up in your home.

Accountability

We own our commitments and our outcomes. When something's off, we make it right — no excuses.

Communication

Clear, prompt, and honest. We keep you informed and answer quickly, because good communication builds trust.

vii

Teamwork

A great experience is never a solo effort. Our whole team pulls together to hold the same standard every visit.

viii

Growth & Learning

We never stop sharpening our craft. Continuous learning keeps us ahead in an industry that rarely bothers.

Heart

We take the work seriously, not ourselves. We bring warmth, and leave a little joy in every home.

How We Operate

The way it works.

Behind every clean home is an operating model designed to remove the friction most cleaning services leave in.

The team that knows your home.

The same trained cleaners come to your home whenever possible. They learn your space, your preferences, and the small things that make a service feel like it's yours.

Trained & vetted.

Every team member is background-checked, trained on our documented checklist, and onboarded under direct supervision before they ever clean a home solo.

Bonded & insured.

We carry the coverage that protects your home and our team. Certificate of Insurance available on request for commercial accounts and HOAs.

100% of tips to cleaners.

If you choose to tip, every dollar goes directly to the team member who cleaned your home — not to the company. Always has, always will.

Owners involved.

Joanna or Carlos personally reads every quote request, every review, and every concern. When something matters, you reach a real owner — not a regional manager.

Non-toxic supplies.

We bring everything — non-toxic cleaning products, microfiber towels, vacuums, and equipment. Your home stays safe for kids, pets, and breathing humans.

Rooted in Northwest Illinois.

We built ChicProClean here. A decade of standing routes, repeat clients, and a name that has to stand up to every neighbor it reaches. The team is local. The standard is the same in Algonquin as it is in Lake Zurich — because the only way a small family-run business survives ten years in a community is by earning it, visit by visit.

Algonquin Arlington Heights Barrington Crystal Lake Elgin Geneva Huntley Inverness Lake Zurich Long Grove Palatine St. Charles

All Service Areas

— A Note From the Owners —

Hello, neighbors.

Thank you for being here. The fact that you're reading the About page — instead of skimming the services and bouncing — tells us you care about who you're letting into your home. So do we.

If you're looking for a cleaning service that does the bare minimum at the lowest price, we're not it. We're slower to quote. We're more particular about who we hire. We charge what real work costs. And we don't take on more clients than we can serve at the standard we promise — because the moment we do, the standard becomes the lie.

If that sounds like the service you've been looking for, we'd love to hear about your home. Request a quote, send us photos, tell us what's frustrated you about cleaning services in the past. Joanna or Carlos personally reads every one. No bots. No auto-emails. No funnel.

That's the part we hope you feel.

Joanna & Carlos

Owners · ChicProClean®

Ready when you are.

Tell us about your home. We'll send a real quote, with real numbers, from a real owner. Within one business day.

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